In 2010, the Ganesh Jayanti is on 19th January. An idol of Ganesha which is made of Turmeric powder or Sindhoor powder,is worshipped by devotees. The idol is immersed in water on the fourth day. Food prepared from Til (sesame) is eaten on that day.In many parts of Maharashtra the Ganesh Jayanti festival is observed as the birthday of Lord Ganesh .

Special prayers and mantras are performed at Ganesha Temples. The festival is also known as Til kund chouth, or Tilkunda Chaturthi. Ganesh Jayanti should not be confused with the famous Ganesh Chaturthi festival held in August/September.